User Stories

SketchUp’s 'Visions Revealed' Film Series is an episodic, deep dive into the minds and creative processes of eight unique SketchUp users from around the world. Our subjects speak candidly about the source of their creativity, how they found their professional path, workflow states, and the different ways they continue to find inspiration.

intro

artist story

biography

works

biography

With a diverse portfolio covering cinemas, retail, restaurants, and workplaces, Joseph combines thoughtful design, innovation, and deep client collaboration.

The most rewarding part of the creative process is to see something get actualized. Having seen it in the model, in the drawings, and now to experience the space and see others experience it.

Dream

Solution

Clearwaters Cottage #7 – Rendering

SketchUp rendering of the proposed cottage kitchen and deck

Pine Grove – Historic Cottage Center

Seating for mass services in early 1900s Pine Grove

Clearwaters Cottage #7 - Historic

Historic photo showing 100 years of cottage history

Clearwaters Cottage #7 – Rear View

Rear view showing 1940s–50s kitchen addition to update

Modeled

Actualized

Dive Deeper

Great design can come from anyone. I think it’s important to curate that and foster that in people and in myself.”

Joseph Fulco
New York City, NY

intro

artist story

biography

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biography

Moving from Japan at a young age inspired Sayoko’s lifelong exploration of nonverbal communication. Renowned for her immersive and multisensory approach, Sayoko combines stage direction, experiential design, and multimedia productions to create new worlds, collaborating with global brands and iconic performers.

Synesthesia inspires the design of immersive sensory-rich experiences, where space becomes a language for nonverbal communication.

Sound

Vision

Space

Language

Dive Deeper

Creativity is a flow state, very calm, very serene, magical. The spark doesn’t happen right away, I have to bathe in the world for a bit.”

Sayoko Osada
New York City & Tokyo

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artist story

biography

works

biography

With global experience spanning New York, Los Angeles, Copenhagen, and Mexico City, Erin brings a global perspective to her design work, while outside of architecture she is also a CDMX-based DJ. Combining her skills as a designer and DJ, her projects focus on creating human-centered spaces that balance function and beauty, atmosphere and sound.

Context, functionality, and beauty shape the design process into a story. Transforming spaces into immersive environments that connect through atmosphere and sound.

Function

Beauty

Desert Urbanism – Residence Prototype

Built into the ground for natural cooling, wind protection

ARBORETUM – Exploded Axon

Exploded axon revealing facade, structure, and interiors

Desert Urbanism – 3D Printed Masterplan

3D print showing solids, voids, pools, and terrain shifts

Desert Urbanism – Rendered Masterplan

Aerial rendering highlighting material and landscape

Desert Urbanism – Amenity Spaces

Geothermal pools and communal spaces shaped by hot springs

Context

Creation

Dive Deeper

The creative process is about context. You design around functionality, but also beauty.”

Erin Lynch
Mexico City, MX

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artist story

biography

works

biography

Drawing from cultural diversity and duality, Taryn’s collaborative approach transforms intangible concepts into tangible living experiences, crafting harmonious spaces that reflect the essence of their inhabitants.

Creativity thrives in the tension between vision and limitation, balancing client aspirations with the possibilities of a space.

Collaboration

Trust

Design Phase – Circulation Study

SketchUp model exploring flow and material use

Material Study – Wood and Marble

Interior palette combining natural wood and stone

Curved Window – Sculptural Curtain

Curtain curves tucked neatly into unused wall nook

Limitation

Inspiration

Dive Deeper

That spark comes from digging through the process to try to find creative solutions, to make it make sense.”

Taryn Echeverry
Los Angeles, CA

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artist story

biography

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biography

Born and raised in Colombia, Alejandro brings a focus on sustainability with bioclimatic principles to his practice in New York. His approach to architecture, interiors, and furniture design is narrative-driven, creating deeply personal and award-winning spaces and products that tell meaningful stories.

When the creative journey is guided by intuition and shaped by experimentation, every product and design has a story, a concept, and a reason for being.

Concept

Clarity

Meraki Rocking Chair

Concept chair using plywood and stainless steel

Satori Tile – Wall Planter

First plaster prototype of modular planter

Satori Tile – Cardboard Prototype

Laser-cut model exploring form and scale

Tourist – Serie Surreal

Digital drawing with street photography overlay

Paz – Black Canvas

White pencil digital artwork created in 2020

Experiment

Reality

Dive Deeper

I’m in the business of improving people’s lives, more than building houses.”

Alejandro Munevar
Brooklyn, NY

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artist story

biography

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biography

With roots in interior design and inspired by her creative upbringing, Kailey emphasizes detail-oriented design and thoughtful craftsmanship.

Architecture balances intuition and continuous learning. Each project improves the next, contributing to the great influence that the built environment has over everyone’s day-to-day lives.

Instinct

Influence

Intuition

Iteration

Dive Deeper

At the end of every project, you take what you learned from that project bring it to the next one and make it even better.”

Kailey Smith
Chicago, IL

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artist story

biography

works

biography

Drawing on a culturally rich background influenced by her Nigerian heritage and Irish upbringing, Tola’s celebrated work blends heritage with contemporary aesthetics. With over a decade of global experience, her portfolio includes high-profile projects like The Africa Centre in London, recognised for its authenticity and modern relevance.

Design weaves powerful narratives, creating spaces with emotional resonance. Blending heritage and contemporary aesthetics to celebrate culture, craftsmanship, and authenticity.

Heritage

Innovation

Culture Cafe – Gallery Space

Handcrafted gallery showcasing local artists’ work

Bloom Residential – London Bedroom

Bedroom design reflecting Olive’s creative lifestyle

Bloom Residential – London Showflat

Showflat designed for aspirational professionals

Dezeen Library – Clerkenwell Interior

Craft-focused library inspired by Clerkenwell’s history

Dezeen Library – Clerkenwell Experience

Narrative-driven design inviting visitors to engage

Tactile

Grounded

Dive Deeper

I strive to bring a tactility and a level of warmth, and my spaces tend to be quite grounded.”

Tola Ojuolape
London, UK

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artist story

biography

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biography

Driven by a life-long desire to do things that matter and use his engineering skill set to create impactful, lifesaving work, Nick applies his technical expertise toward tackling the global water crisis. He specializes in humanitarian-focused water infrastructure projects as Project Manager at Water Mission

Humanitarian sector projects come with a lot of urgency. They face the need to adapt rapidly to different environments.

Urgency

Action

Solar Pumping Station – Tanzania

Solar array powering safe water for 52,000 refugees

Water Treatment House – Honduras

SketchUp piping model of safe-water plant in Honduras

Water Mission – Erosion Chlorinator

Product drawing of patented chlorine dosing system

Marfranc Footbridge – Haiti

120-meter river footbridge built in 2013

Ti Peligre Footbridge – Haiti

SketchUp model of 60m footbridge with manual

Concept

Adaptation

Dive Deeper

We always start in a conceptual space. Then we start getting into the reality of construction.”

Nick Mason
Winston-Salem, NC

Your Vision Realized

There’s vision. And there’s reality. You need a tool for both. The 'Your Vision Realized' campaign celebrates all the ways that the incredible, robust features of SketchUp empower creative exploration and expression, becoming an essential, intuitive tool to get you from here to there. From sketch to finish. From vision to realization.